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results: 1
from
Author:
Buijzen, Moniek
;
Rozendaal, Esther
;
Moorman, Marjolein
Title:
Parent vs. child reports of parental advertising mediation: Exploring the meaning of agreement.
Full Text:
Journal:
Journal of broadcasting and electronic media
, 52/2008/12, 29 S.
Language:
english
Publication Year:
2008
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Elterlicher Einfluss
;
Eltern
;
Elternbefragung
;
Familiale Interaktion
;
Fernsehwerbung
;
Geschlechterunterschied
;
Kind
;
Pre-Teen
;
Schriftliche Befragung
;
Schuelerbefragung
;
Werbefernsehen
;
Werbekompetenz
;
Werbung
