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results: 1
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Author:
Buijzen, Moniek
;
Rozendaal, Esther
;
Moorman, Marjolein
Title:
Parent vs. child reports of parental advertising mediation: Exploring the meaning of agreement.
Full Text:
Journal:
Journal of broadcasting and electronic media
, 52/2008/12, 29 S.
Language:
english
Publication Year:
2008
Publication Type:
research report; periodical article
Descriptors:
parental mediation
;
parents
;
parental survey
;
family interaction
;
television advertising
;
gender difference
;
child
;
preteen
;
written survey
;
student survey
;
commercial television
;
advertising competence
;
advertising