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Author:
Wartella, Ellen
;
Hunter, Linda S.
Editor / Collaborator:
Meyer, Manfred (Hrsg.)
Title:
Children and the formats of television advertising.
Publisher Statement:
Muenchen u.a.: Saur 1983, S. 144-165.
Collection:
Children and the formal features of television.
Language:
english
Publication Year:
1983
details.label.typ_de:
Literaturbericht; Sammelwerkbeitrag
details.label.keywords_alle_de:
Aufmerksamkeit
;
Darbietungsform
;
Erinnern
;
Formale Merkmale
;
Kind
;
Medienwirkungsforschung
;
Persuasive Kommunikation
;
Rezeption
;
Verstehen
;
Werbefernsehen
