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Author:

Wartella, Ellen; Hunter, Linda S.

Editor / Collaborator:

Meyer, Manfred

Title:

Children and the formats of television advertising.

Publisher Statement:

Muenchen u.a.: Saur 1983, S. 144-165.

Collection:

Children and the formal features of television.

Language:

english

Publication Year:

1983

Publication Type:

literature review; contribution

Descriptors:

attention; form of representation; memory; formal features; child; media effects research; persuasive communication; reception; understanding; commercial television

Last update: Apr 11, 2024 // Number of documents: 35484