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results: 1
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Author:
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti
Title:
Do children's cognitive advertising defenses reduce their desire for advertised products?
Full Text:
Journal:
Communications
, 34/2009/3, S. 287-303.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersunterschied
;
Fernsehwerbung
;
Grundschulkind
;
Kind
;
Kinderwerbung
;
Kognitive Faehigkeit
;
Kognitiver Prozess
;
Online-Befragung
;
Persuasive Kommunikation
;
Pre-Teen
;
Werbekompetenz
;
Werbewirkung
;
Cognitive advertising defenses
