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Author:
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti
Title:
Do children's cognitive advertising defenses reduce their desire for advertised products?
Full Text:
Journal:
Communications
, 34/2009/3, S. 287-303.
Language:
english
Publication Year:
2009
Publication Type:
research report; periodical article
Descriptors:
age difference
;
television advertising
;
primary pupil
;
child
;
children's commercial
;
cognitive ability
;
cognitive process
;
online survey
;
persuasive communication
;
preteen
;
advertising competence
;
advertising effect