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Author:
Appiah, Osei
;
Goodall, Catherine
;
Hoplamazian, Gregory J.
Issuing Body:
Conference of the International Communication Association (ICA), 60, 2010, Singapore (Hrsg.)
Title:
Smoking isn't Kool: Exploring the impact of black ethnic identity and cultural cues in anti-smoking PSAs.
Publisher Statement:
Singapore 2010. 30 S.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Kongressbeitrag
details.label.keywords_alle_de:
Beeinflussung
;
Einstellung Haltung
;
Ethnische Gruppe
;
Gemeinnuetzige Werbung
;
Gesundheitserziehung
;
Junger Erwachsener
;
Kulturelle Identitaet
;
Nikotin
;
Schriftliche Befragung
;
Typendarstellung
;
Werbewirkung
;
African-American
;
Afroamerikaner
;
Anti-smoking public service advertisements PSAs
;
Hip-Hop
