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Author:
Appiah, Osei
;
Goodall, Catherine
;
Hoplamazian, Gregory J.
Issuing Body:
Conference of the International Communication Association
Title:
Smoking isn't Kool: Exploring the impact of black ethnic identity and cultural cues in anti-smoking PSAs.
Publisher Statement:
Singapore 2010. 30 S.
Language:
english
Publication Year:
2010
Publication Type:
research report; conference paper
Descriptors:
influence
;
attitude
;
ethnic group
;
nonprofit advertising
;
health education
;
young adult
;
cultural identity
;
nicotine
;
written survey
;
television character
;
advertising effect
