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Author:
Singh, Satyendra
Title:
TV viewing and physical activity: a segment analysis for social marketing.
Journal:
International journal of nonprofit and voluntary sector marketing
, 13/2008/3, S. 215-226.
Language:
english
Publication Year:
2008
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Aktivitaet
;
Alter
;
Erwachsener
;
Fernsehnutzung
;
Fragebogenerhebung
;
Geschlechterunterschied
;
Handlungsorientierte Rezeptionsforschung
;
Handlungstheorie
;
Medienwirkung
;
Typenbildung
