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Author:

Singh, Satyendra

Title:

TV viewing and physical activity: a segment analysis for social marketing.

Journal:

International journal of nonprofit and voluntary sector marketing, 13/2008/3, S. 215-226.

Language:

english

Publication Year:

2008

Publication Type:

research report; periodical article

Descriptors:

activity; age; adult; television use; questionnaire survey; gender difference; reception analysis; theory of action; media effect; typology

Last update: Apr 11, 2024 // Number of documents: 35484