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results: 1
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Author:
Moyer-Guse, Emily
;
Nabi, Robin L.
Title:
Explaining the effects of narrative in an entertainment television programm: Overcoming resistance to persuasion.
Journal:
Human communication research
, 36/2010/1, S. 26-52.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Darbietungsform
;
Dramaturgie
;
Edutainment
;
Erzaehlen
;
Experiment
;
Fernsehen
;
Identifikation
;
Medienwirkung
;
Parasoziale Interaktion
;
Persuasive Kommunikation
;
Schriftliche Befragung
;
Studierender
;
Unterhaltung
;
Unterhaltungselement