Moyer-Guse, Emily; Nabi, Robin L.

Explaining the effects of narrative in an entertainment television programm: Overcoming resistance to persuasion.

Human communication research, 36/2010/1, S. 26-52.

english

2010

research report; periodical article

form of representation; dramaturgy; edutainment; narration; experiment; television; identification; media effect; parasocial interaction; persuasive communication; written survey; undergraduate; entertainment; element of entertainment