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results: 1
from
Author:
Olson, Erik L.
;
Thjomoe, Hans Mathias
Title:
Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising.
Journal:
Journal of the academy of marketing science
, 37/2009/4, S. 504-515.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Effektivitaet
;
Experiment
;
Fernsehwerbung
;
Markenprodukt
;
Marketing
;
Sponsor
;
Werbeform
;
Werbespot
;
Werbewirkung
;
Werbung
;
Wirkungsvergleich
;
Wirtschaftlichkeit
