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Author:
Olson, Erik L.
;
Thjomoe, Hans Mathias
Title:
Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising.
Journal:
Journal of the academy of marketing science
, 37/2009/4, S. 504-515.
Language:
english
Publication Year:
2009
Publication Type:
research report; periodical article
Descriptors:
effectiveness
;
experiment
;
television advertising
;
brand
;
marketing
;
sponsor
;
forms of advertising
;
commercial
;
advertising effect
;
advertising
;
effects comparison
;
profitability