>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti
Title:
Comparing children's and adults' cognitive advertising competences in the Netherlands.
Journal:
Journal of children and media
, 4/2010/1, S. 77-89.
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Alter
;
Befragung
;
Erwachsener
;
Fernsehwerbung
;
Kind
;
Kognitive Faehigkeit
;
Persuasive Kommunikation
;
Pre-Teen
;
Schueler
;
Schuelerbefragung
;
Studierender
;
Werbefunktion
;
Werbeprodukt
;
Werbewirtschaft
;
Werbung
;
Werbemarkt