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Author:
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti
Title:
Comparing children's and adults' cognitive advertising competences in the Netherlands.
Journal:
Journal of children and media
, 4/2010/1, S. 77-89.
Language:
english
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
age
;
survey
;
adult
;
television advertising
;
child
;
cognitive ability
;
persuasive communication
;
preteen
;
student
;
student survey
;
undergraduate
;
advertising functions
;
advertising object
;
advertising business
;
advertising