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Author:
Lawlor, Margaret-Anne
Title:
Advertising connoisseurs: children's active engagement with and enjoyment of television advertising.
Full Text:
Journal:
Irish marketing review
, 20/2009/1, S.23-34.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel; Zusammenfassung
details.label.keywords_alle_de:
Dramaturgie
;
Grundschulkind
;
Gruppendiskussion
;
Humor
;
Kinderwerbung
;
Muendliche Befragung
;
Persuasive Kommunikation
;
Unterhaltung
;
Unterhaltungselement
;
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;
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;
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