>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Lawlor, Margaret-Anne
Title:
Advertising connoisseurs: children's active engagement with and enjoyment of television advertising.
Full Text:
Journal:
Irish marketing review
, 20/2009/1, S.23-34.
Language:
english
Publication Year:
2009
Publication Type:
research report; periodical article; summary
Descriptors:
dramaturgy
;
primary pupil
;
group interview
;
humour
;
children's commercial
;
oral interview
;
persuasive communication
;
entertainment
;
element of entertainment
;
pleasure
;
commercial television
;
advertising effect