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results: 1
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Author:
Harris, Michael S.
Title:
Institutional brand personality and advertisements during televised games.
Journal:
New directions for higher education
, -/2009/148, S. 23-33.
Language:
english
Publication Year:
2009
details.label.typ_de:
Essay; Zeitschriftenartikel
details.label.keywords_alle_de:
Bildungswerbung
;
Fernsehwerbung
;
Hochschule
;
Kommerzialisierung
;
Sportprogramm
;
Werbefunktion
;
Werbespot
;
Werbung
;
Branding
;
Football
;
Marke