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Author:
Harris, Michael S.
Title:
Institutional brand personality and advertisements during televised games.
Journal:
New directions for higher education
, -/2009/148, S. 23-33.
Language:
english
Publication Year:
2009
Publication Type:
essay; periodical article
Descriptors:
education marketing
;
television advertising
;
college
;
commercialization
;
sports news programme
;
advertising functions
;
commercial
;
advertising
