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results: 1
from
Author:
Dammler, Axel
Title:
Das Geschaeft mit der Lizenz. Was, wann, wie und warum im Lizenzgeschaeft?
Full Text:
Journal:
Televizion
, 22/2009/2, S. 8-11.
Language:
german
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Situationsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Geschlechterunterschied
;
Junge
;
Kind
;
Licensing
;
Maedchen
;
Marketing
;
Pre-Teen
;
High-Interest-Themen
;
Lieblingsfigur
;
Lizenzprodukt
;
Marke
;
Top-Lizenz
