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Author:

Dammler, Axel

Title:

Das Geschaeft mit der Lizenz. Was, wann, wie und warum im Lizenzgeschaeft?

Full Text:

Journal:

Televizion, 22/2009/2, S. 8-11.

Language:

german

Publication Year:

2009

Publication Type:

research report; situation report; periodical article

Descriptors:

gender difference; boy; child; licensing; girl; marketing; preteen

Last update: Apr 11, 2024 // Number of documents: 35484