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Author:
Brumbaugh, Anne M.
Title:
Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification.
Journal:
Psychology and marketing
, 26/2009/11, S. 970-986.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Erwachsener
;
Ethnische Gruppe
;
Gender
;
Geschlechterrolle
;
Identifikation
;
Kontextmodell
;
Medienwirkung
;
Rasse
;
Rolle
;
Wahrnehmung
;
Werbefunktion
;
Werbewirkung
;
Werbung
;
Zielgruppe
;
Quasi-Experiment
