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Author:
Brumbaugh, Anne M.
Title:
Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification.
Journal:
Psychology and marketing
, 26/2009/11, S. 970-986.
Language:
english
Publication Year:
2009
Publication Type:
research report; periodical article
Descriptors:
adult
;
ethnic group
;
gender
;
gender role
;
identification
;
contextual model
;
media effect
;
race
;
role
;
perception
;
advertising functions
;
advertising effect
;
advertising
;
target group