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Author:
Owen, Laura Helen
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
Issuing Body:
Conference of the International Communication Association (ICA), 59, 2009, Chicago, Ill. (Hrsg.)
Title:
Is children's understanding of non-spot advertising comparable to their understanding of television advertising?
Publisher Statement:
Chicago, Ill. 2009. 32 S.
Language:
english
Publication Year:
2009
details.label.typ_de:
Forschungsbericht; Kongressbeitrag
details.label.keywords_alle_de:
Fernsehwerbung
;
Internet
;
Kind
;
Kinderbefragung
;
Kinderwerbung
;
Markenprodukt
;
Marketing
;
Pre-Teen
;
Vergleich Methode
;
Visuelle Wahrnehmung
;
Werbeform
;
Werbekompetenz
;
Werbespot
;
Werbewirkung
;
Werbung
;
Wirkungsvergleich
;
Branding
;
Implizites Verstaendnis
;
Non-Spot-Werbung
