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Author:

Owen, Laura Helen; Lewis, Charlie; Auty, Susan; Buijzen, Moniek

Issuing Body:

Conference of the International Communication Association

Title:

Is children's understanding of non-spot advertising comparable to their understanding of television advertising?

Publisher Statement:

Chicago, Ill. 2009. 32 S.

Language:

english

Publication Year:

2009

Publication Type:

research report; conference paper

Descriptors:

television advertising; internet; child; child survey; children's commercial; brand; marketing; preteen; comparative method; visual perception; forms of advertising; advertising competence; commercial; advertising effect; advertising; effects comparison

Last update: Apr 11, 2024 // Number of documents: 35484