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Author:
Arnold, Harry C.
Title:
Product placement during the family viewing hour.
Full Text:
Publisher Statement:
Johnson City, Tenn.: East Tennessee State University 2006. 91 S.
Language:
english
Publication Year:
2006
details.label.typ_de:
Forschungsbericht; Masterarbeit
details.label.keywords_alle_de:
Familienprogramm Rundfunkprogramm
;
Kinderprogramm
;
Markenprodukt
;
Programmanalyse
;
Werbefernsehen
;
Werbespot
;
Werbewirkung
;
Werbung
;
Product placement
