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Author:
Arnold, Harry C.
Title:
Product placement during the family viewing hour.
Full Text:
Publisher Statement:
Johnson City, Tenn.: East Tennessee State University 2006. 91 S.
Language:
english
Publication Year:
2006
Publication Type:
research report; master thesis
Descriptors:
family programme
;
children's programme
;
brand
;
programme analysis
;
commercial television
;
commercial
;
advertising effect
;
advertising