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Author:
MacAllister, Matthew P.
Editor / Collaborator:
Valdivia, Angharad N. (Hrsg.)
Title:
Selling Survivor. The use of TV news to promote commercial entertainment.
Publisher Statement:
Oxford u.a.: Blackwell Publ. 2006, S. 209-226.
Collection:
A companion to media studies.
Language:
english
Publication Year:
2006
details.label.typ_de:
Forschungsbericht; Sammelwerkbeitrag
details.label.keywords_alle_de:
Beeinflussung
;
Fernsehen
;
Fernsehwerbung
;
Inhaltsanalyse
;
Kommerzialisierung
;
Massenmedien
;
Medieninhalt
;
Nachrichten
;
Sponsor
;
Unterhaltungsprogramm
;
Werbeform
;
Werbetraeger
;
Werbung
;
Afghanistan
;
Columbia Broadcasting System CBS
;
Product placement
;
Survivor
;
The Early Show
