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Author:

MacAllister, Matthew P.

Editor / Collaborator:

Valdivia, Angharad N.

Title:

Selling Survivor. The use of TV news to promote commercial entertainment.

Publisher Statement:

Oxford u.a.: Blackwell Publ. 2006, S. 209-226.

Collection:

A companion to media studies.

Language:

english

Publication Year:

2006

Publication Type:

research report; contribution

Descriptors:

influence; television; television advertising; content analysis; commercialization; mass media; media content; news; sponsor; light entertainment programme; forms of advertising; advertising medium; advertising

Last update: Apr 11, 2024 // Number of documents: 35484