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Author:
Norris, Claire E.
;
Colman, Andrew M.
;
Aleixo, Paulo A.
Title:
Selective exposure to television programmes and advertising effectiveness.
Journal:
Applied cognitive psychology
, 17/2003/5, S. 593-606.
Language:
english
Publication Year:
2003
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Einflussvariable
;
Erinnern
;
Erwachsener
;
Experiment
;
Fernsehen
;
Fernsehwerbung
;
Fragebogenerhebung
;
Involvement
;
Medieninhalt
;
Medienwirkung
;
Nacherzaehlen
;
Nachrichten
;
Programmauswahl
;
Sportprogramm
;
Unterhaltung
;
Werbespot
;
Werbewirkung
;
Selective exposure hypothesis