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Author:

Norris, Claire E.; Colman, Andrew M.; Aleixo, Paulo A.

Title:

Selective exposure to television programmes and advertising effectiveness.

Journal:

Applied cognitive psychology, 17/2003/5, S. 593-606.

Language:

english

Publication Year:

2003

Publication Type:

research report; periodical article

Descriptors:

influential variable; memory; adult; experiment; television; television advertising; questionnaire survey; involvement; media content; media effect; retelling; news; programme selection; sports news programme; entertainment; commercial; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484