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Author:
Caffyn, John
Editor / Collaborator:
Bates, Tony (Hrsg.); u.a.
Title:
Pre-testing commercials.
Publisher Statement:
London: CET 1978, S. 45-56.
Collection:
Formative evaluation of educational television programmes.
Language:
english
Publication Year:
1978
details.label.typ_de:
Kongressbeitrag; Sammelwerkbeitrag
details.label.keywords_alle_de:
Evaluationsmethode
;
Fernsehen
;
Formative Begleitforschung
;
Werbesendung
