>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Caffyn, John
Editor / Collaborator:
Bates, Tony; u.a.
Title:
Pre-testing commercials.
Publisher Statement:
London: CET 1978, S. 45-56.
Collection:
Formative evaluation of educational television programmes.
Language:
english
Publication Year:
1978
Publication Type:
conference paper; contribution
Descriptors:
evaluation method
;
television
;
formative evaluation
;
commercial programme
