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results: 1
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Author:
MacAllister, Matthew P.
Title:
"Girls with a passion for fashion". The Bratz brand as integrated spectacular consumption.
Journal:
Journal of children and media
, 1/2007/3, S. 244-258.
Language:
english
Publication Year:
2007
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehserie
;
Gender
;
Inhaltsanalyse
;
Konsumverhalten
;
Maedchen
;
Markenprodukt
;
Marketing
;
Merchandising
;
Bratz
;
Tween