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results: 1
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Author:
MacAllister, Matthew P.
Title:
"Girls with a passion for fashion". The Bratz brand as integrated spectacular consumption.
Journal:
Journal of children and media
, 1/2007/3, S. 244-258.
Language:
english
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
television series
;
gender
;
content analysis
;
consumer behaviour
;
girl
;
brand
;
marketing
;
merchandising