>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Buijzen, Moniek
;
Mens, Claartje
Title:
Adult mediation of television advertising effects. A comparison of factual, evaluative, and combined strategies.
Journal:
Journal of children and media
, 1/2007/2, S. 177-191.
Language:
english
Publication Year:
2007
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Effektivitaet
;
Elterlicher Einfluss
;
Experiment
;
Kinderwerbung
;
Muendliche Befragung
;
Werbekompetenz
;
Werbespot
;
Werbewirkung
