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results: 1
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Author:
Buijzen, Moniek
;
Mens, Claartje
Title:
Adult mediation of television advertising effects. A comparison of factual, evaluative, and combined strategies.
Journal:
Journal of children and media
, 1/2007/2, S. 177-191.
Language:
english
Publication Year:
2007
Publication Type:
research report; periodical article
Descriptors:
effectiveness
;
parental mediation
;
experiment
;
children's commercial
;
oral interview
;
advertising competence
;
commercial
;
advertising effect