>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Chowdhury, Rafi M. M. I.
;
Finn, Adam
;
Olsen, G. Douglas
Title:
Investigating the simultaneous presentation of advertising and television programming.
Journal:
Journal of advertising
, 36/2007/3, S. 85-96.
Language:
english
Publication Year:
2007
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Ablenkung Psychischer Prozess
;
Bewertung
;
Darbietungsform
;
Experiment
;
Fragebogenerhebung
;
Informationsverarbeitung
;
Kognitiver Prozess
;
Markenkenntnis
;
Medieninhalt
;
Programmumfeld
;
Studierender
;
Werbewirkung
;
Werbung
;
Zapping
;
Split Screen
;
Werbeblock