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Author:

Chowdhury, Rafi M. M. I.; Finn, Adam; Olsen, G. Douglas

Title:

Investigating the simultaneous presentation of advertising and television programming.

Journal:

Journal of advertising, 36/2007/3, S. 85-96.

Language:

english

Publication Year:

2007

Publication Type:

research report; periodical article

Descriptors:

distraction; evaluation; form of representation; experiment; questionnaire survey; information processing; cognitive process; brand awareness; media content; programming context; undergraduate; advertising effect; advertising; zapping

Last update: Apr 11, 2024 // Number of documents: 35484