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Author:
Akyamac, Orkide
;
Oener-Oezkan, Bengi
Title:
Preliminary comparison of continuous versus noncontinuous programming and attitude toward and recall of advertisements.
Journal:
Psychological reports
, 98/2006/2, S. 355-366.
Language:
english
Publication Year:
2006
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Beeinflussung
;
Befragung
;
Einstellung Haltung
;
Erinnern
;
Experiment
;
Fernsehwerbung
;
Laborversuch
;
Musikfernsehen
;
Schriftliche Befragung
;
Studierender
;
Videoclip
;
Werbespot
;
Werbewirkung
;
Wirkungsvergleich