Akyamac, Orkide; Oener-Oezkan, Bengi

Preliminary comparison of continuous versus noncontinuous programming and attitude toward and recall of advertisements.

Psychological reports, 98/2006/2, S. 355-366.

english

2006

research report; periodical article

influence; survey; attitude; memory; experiment; television advertising; laboratory experiment; music television; written survey; undergraduate; video clip; commercial; advertising effect; effects comparison