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Author:
Jennings, Nancy A.
;
Wartella, Ellen A.
Editor / Collaborator:
Pecora, Norma (Hrsg.); u.a.
Title:
Advertising and consumer development.
Publisher Statement:
Mahwah, NJ u.a.: Erlbaum 2007, S. 149-182.
Collection:
Children and television.
Language:
english
Publication Year:
2007
details.label.typ_de:
Literaturbericht; Sammelwerkbeitrag
details.label.keywords_alle_de:
Forschungslage
;
Historische Entwicklung
;
Kind
;
Kinderwerbung
;
Kognitive Faehigkeit
;
Konsument
;
Konsumverhalten
;
Marketing
;
Schule
;
Sozialisation
;
Werbekompetenz
;
Werbewirkung
;
Werbung
