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Author:
Jennings, Nancy A.
;
Wartella, Ellen A.
Editor / Collaborator:
Pecora, Norma; u.a.
Title:
Advertising and consumer development.
Publisher Statement:
Mahwah, NJ u.a.: Erlbaum 2007, S. 149-182.
Collection:
Children and television.
Language:
english
Publication Year:
2007
Publication Type:
literature review; contribution
Descriptors:
review of research
;
historical development
;
child
;
children's commercial
;
cognitive ability
;
consumer
;
consumer behaviour
;
marketing
;
school
;
socialization
;
advertising competence
;
advertising effect
;
advertising