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results: 1
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Author:
Cassady, Diana
;
Townsend, Marilyn
;
Bell, Robert A.
;
Watnik, Mitchell
Title:
Portrayals of branded soft drinks in popular American movies: A content analysis.
Journal:
International journal of behavioral nutrition and physical activity
, 3/2006/4, 8 S.
Language:
english
Publication Year:
2006
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Darbietung
;
Film
;
Inhaltsanalyse
;
Marketing
;
Medieninhalt
;
Programmform
;
Rating
;
Schauspieler
;
Werbung
;
Branding
;
Product placement
;
Softdrink