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results: 1
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Author:
Cassady, Diana
;
Townsend, Marilyn
;
Bell, Robert A.
;
Watnik, Mitchell
Title:
Portrayals of branded soft drinks in popular American movies: A content analysis.
Journal:
International journal of behavioral nutrition and physical activity
, 3/2006/4, 8 S.
Language:
english
Publication Year:
2006
Publication Type:
research report; periodical article
Descriptors:
presentation
;
film
;
content analysis
;
marketing
;
media content
;
genre
;
rating
;
actor
;
advertising
