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Author:
Scharrer, Erica
;
Kim, D. Daniel
;
Lin, Ke-Ming
;
Liu, Zixu
Title:
Working hard or hardly working? Gender, humor, and the performance of domestic chores in television commercials.
Journal:
Mass communication and society
, 9/2006/2, S. 215-238.
Language:
english
Publication Year:
2006
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Alltagswelt
;
Familie
;
Fernsehen
;
Frau
;
Gender
;
Geschlechterrolle
;
Humor
;
Inhaltsanalyse
;
Mann
;
Medieninhalt
;
Rollenverhalten
;
Soziales Lernen
;
Stereotyp
;
Haushalt