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Author:

Scharrer, Erica; Kim, D. Daniel; Lin, Ke-Ming; Liu, Zixu

Title:

Working hard or hardly working? Gender, humor, and the performance of domestic chores in television commercials.

Journal:

Mass communication and society, 9/2006/2, S. 215-238.

Language:

english

Publication Year:

2006

Publication Type:

research report; periodical article

Descriptors:

everyday life; family; television; woman; gender; gender role; humour; content analysis; man; media content; behavioural role; social learning; stereotype

Last update: Apr 11, 2024 // Number of documents: 35484