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results: 1
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Author:
Gunther, Albert C.
;
Bolt, Daniel
;
Borzekowski, Dina L. G.
;
Liebhart, Janice L.
;
Dillard, James Price
Title:
Presumed influence on peer norms: How mass media indirectly affect adolescent smoking.
Journal:
Journal of communication
, 56/2006/1, S. 52-68.
Language:
english
Publication Year:
2006
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Einstellungsaenderung
;
Gemeinnuetzige Werbung
;
Jugendlicher
;
Modellmethode
;
Nikotin
;
Peer Group
;
Schriftliche Befragung
;
Schuelerbefragung
;
Soziale Norm
;
Soziale Wahrnehmung
;
Third-Person-Effect
;
Werbewirkung
;
Werbung
;
Wertvorstellung
