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Author:

Gunther, Albert C.; Bolt, Daniel; Borzekowski, Dina L. G.; Liebhart, Janice L.; Dillard, James Price

Title:

Presumed influence on peer norms: How mass media indirectly affect adolescent smoking.

Journal:

Journal of communication, 56/2006/1, S. 52-68.

Language:

english

Publication Year:

2006

Publication Type:

research report; periodical article

Descriptors:

attitude change; nonprofit advertising; adolescent; pilot project; nicotine; peer group; written survey; student survey; social norm; social perception; third-person-effect; advertising effect; advertising; moral concept

Last update: Apr 11, 2024 // Number of documents: 35484